Madara is an natural skincare brand created from the desire of four Latvian women to live a greener and cleaner lifestyle. The collection has been inspired by the dense Latvian forests and highly adaptable flora that grows there with its abundant bioactive substances.

These natural extracts from Baltic plants form the foundation of Madara natural skincare and natural sunscreen. Madara is certified natural and/or organic according to the international Ecocert standard. Products are not tested on animals and are examined by certified dermatologists and trialled by volunteers.