Our product badges are displayed to guide you, at a glance. If you are vegan you can see if the product fits with your ingredients criteria while those interested in shopping local can look for the Great British Beauty badge to find products that have been made within the United Kingdom.
View the full list of badges below and then look for the ones that suit you.
Content Approved
Where it all started. This badge is our baseline and signifies where we started - with a list of the ingredients we wanted to avoid and a love for independent brands. This badge is not displayed on products containing synthetic wax, polyethylene, synthetic beeswax and microcrystalline wax.
Certified Organic
Indicates that an independent third party certification body such as the Soil Association, EcoCert, USDA or NaTrue has certified that the product meets the required % of organic ingredients, along with meeting other certification criteria on waste, packaging and environmental impact.
Certified Natural
Indicates that an independent third party certification body such as the Soil Association, EcoCert, USDA or NaTrue has certified that the product meets the required % of natural ingredients, along with meeting other certification criteria on waste, packaging and environmental impact.
Cruelty-Free
Although products tested on animals are not allowed to be sold within the EU and UK, this badge indicates when a product and brand have taken the extra step to become certified against animal testing by a independent third party such as PETA or Cruelty Free International, which issues the Leaping Bunny logo.
Suitable For Vegans
This badge confirms that the product is suitable for vegans based on the ingredients listed. It may additionally be certified vegan by an independent third party, such as the Vegan Society or Peta.
Charitable
This badge highlights brands that give a percentage of their sales, profit or gift items with every sale to charitable causes. It could be to help girls in need, rewild land or to mental health charities.
Gluten-Free
This badge indicates a product that has been formulated without gluten containing ingredients. Some products may also be certified gluten-free. For the severely allergic, we still recommend patch testing via a sample before purchasing. or contacting us prior to purchase for additional information.
Upcycled Ingredients
One person’s trash is another’s treasure. This badge showcases the use of ingredients sourced from waste or as a by-product of another industry. For example, extracts may be sourced from the waste of the juicing industry or other food production methods.
Great British Beauty
This badge indicates that products have been made in the United Kingdom. While some ingredients or the packaging may still be imported the finished product has not been shipped into the UK. Purchasing items made in the UK supports local businesses.
Design Innovation
This badge champions designers and brands who are pushing the boundaries in design by creating products using innovative concepts, processes, technology or materials.
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