Britain has a long history of beauty & wellness rituals - from medicinal bathing & seaside spas to the fragrant plants & herbs used in ancient healing ceremonies. Today these elements inspire the modern British Beauty brands we sell.
Explore British Beauty & Wellness with our curated collection of UK natural beauty brands. Featuring skincare, wellness, haircare & more.
GREAT BRITISH BEAUTY
First appearing on our shelves in 2014, the latests from AS Apothecary is the Harris Edition made on the Isle of Harris in Scotland.
This seed-to-serum brand is committed to environmental stewardship, practicing organic & regenerative farming on their Harris croft. They responsibly harvest preserving biodiversity & natural habitats. These sustainably sourced plants are then distilled, infused, or macerated into beautiful botanical skincare, reflecting the brand's dedication to creating eco-conscious, therapeutic products.
GREAT BRITISH BEAUTY
de Mamiel Skincare is an artisan brand handcrafted in the British countryside, combining nature and science to create luxurious, high-performance skincare.
Rooted in the principles of holistic wellness, each product is meticulously made by hand, using the finest natural and organic ingredients sourced for their purity and potency. Annee de Mamiel’s small-batch approach ensures attention to detail & exceptional quality, with every product designed to nourish both skin & spirit, reflecting the beauty & tranquility of its British countryside origins.
GREAT BRITISH BEAUTY
At CONTENT since 2009, Evolve creates natural and organic beauty products in their eco studio in Hertfordshire.
They prioritise organic ingredients, carefully screening over 150 to ensure they are ethically sourced, biodegradable, and GMO-free. Evolve aims to source ingredients locally and chooses powder forms for exotic actives, reducing water transport and minimising their environmental footprint.
GREAT BRITISH BEAUTY
At CONTENT since 2014, Bouclème is a Black female-led brand dedicated to embracing natural curls.
Made in the UK, their products are powered by plant-based ingredients, free from sulfates & silicones, to nourish curls from within. Bouclème caters to all curl types with a system that cleanses, conditions, and defines. Committed to sustainability, the brand uses recyclable packaging and supports reforestation projects, reflecting their mission to care for both people and the planet.
Great British Beauty
Pai has been a key part of our Great British Beauty Edit since 2008. Formulated & manufactured in-house at their London HQ, ensuring exceptional quality through every step. Rather than outsourcing, Pai takes full ownership of their process, from concept to delivery.
Accredited by COSMOS, Soil Association, The Vegan Society, Cruelty Free International, and ISO 22716, Pai adheres to the highest organic and ethical standards, making them a standout in the skincare industry.
GREAT BRITISH BEAUTY
At CONTENT since 2013, Therapi Skincare is an artisan brand from the Cotswolds, celebrating the beauty and power of bees.
Each product is handmade with organic ingredients, including honey and botanical extracts, known for their nourishing and healing properties. Committed to sustainability and purity, Therapi creates small-batch skincare that delivers natural, effective results, while honoring both the environment and the traditional wisdom behind their formulations.
GREAT BRITISH BEAUTY
London based Wilder Botanics is an artisan brand that handcrafts products using natural & organic ingredients.
Based on the power of plants, their range includes skincare, herbal remedies, & wellness blends designed to support well-being. Wilder Botanics prioritises sustainability, sourcing organic botanicals & using eco-friendly packaging. Inspired by nature & holistic traditions, their products are crafted with care to nurture both body & mind, reflecting their deep commitment to natural healing.
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Long-Lasting Cream Eyeshadow
